“Stay in the Game” Media Campaign

Madison County Youth in Action
Madison County Youth in Action

Madison County Youth in Action is pleased to announce the kick-off of this year’s “Stay in the Game” media campaign to reduce underage drinking. The 2015 campaign coincides with graduation and summer break, a time when celebrations can turn dangerous for underage drinkers. Statistically, one-third of all alcohol-related traffic fatalities involving teens each year occur during the months of April, May and June. The “Stay in the Game” media campaign to reduce underage drinking is a project designed to remind youth that alcohol is the leading cause of death in teens.

Campaign posters feature student athletes from Madison Southern High School who were identified as positive, drug-free role-models by their teachers and school administrators. The project also features Eastern Kentucky University Police Department, Berea Police Department, Kentucky State Police Post 7 and Jimmy Cornelison, Madison County Coroner. Cornelison has been active in youth drug and alcohol prevention. He has addressed many young audiences describing the multiple occasions in which he has had the unfortunate duty to inform parents that their child died in an alcohol-related accident.

Sports photographer, Mark Mahan, and graphic artist, Abby Darst, contributed to the project. Copyrite Printing assisted with printing. Each brightly-colored poster highlights a unique underage drinking prevention slogan.

Posters will be displayed at Madison Southern High School and Madison County Middle Schools, law enforcement agencies and local businesses. Any business that is interested in helping to promote underage drinking prevention by displaying the posters may contact Jennifer Webb, Madison County Youth in Action Coordinator, at 859-302-4132 for copies. The Madison County Youth in Action Team also encourages individuals to share the photos via social media.

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