Madison County Youth in Action to conduct Annual Holiday Sticker Shock Campaign

Sticker Shock
Sticker Shock

Richmond, KY– According to SAMSHA, on average, 25 people died per day in December of 2010 due to alcohol-impaired driving crashes. That’s why Madison County Youth in Action is partnering with local law enforcement agencies to conduct their annual Holiday Sticker Shock Campaign on Saturday, December 29, 2012, beginning at 10:00 a.m. The team of student volunteers will visit Monty’s Liquor, Liquor Mart I, Liquor Mart II, and Liquor World. The team hopes to distribute more than 10,000 stickers during this campaign.

Sticker Shock is a project geared to raise awareness about underage drinking and youth access to alcohol and to strengthen the laws against providing alcohol to a minor. Sticker Shock is a public awareness campaign whereby student volunteers place brightly yellow colored stickers on multi packs of beer, wine coolers, and other alcohol products that appeal to underage drinkers. The stickers are 3 x 3.5 and students are instructed not to place sticker that cover up the Surgeon General’s warning, UPC bar code or name of product.
Youth In Action’s mission is to reduce the access of alcohol to youth under 21 years of age by targeting social and retail availability of alcohol and by supporting the enforcement of underage drinking laws. Madison County’s award-winning team was formed in 2006 and participates in a variety of project designed to raise public awareness about underage drinking. The team is a two time recipient of Kentucky Youth in Action Team of the Year and was recently awarded the Heart of M.A.D.D. award for their outstanding service and dedication to the Commonwealth of Kentucky.
Madison County Youth in Action is supported by an Enforcing Underage Drinking Laws grant which is administered through the Kentucky State Police. They have also received funding through Madison County Agency for Substance Abuse Policy.

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