The U.S. Food and Drug Administration today ordered five e-cigarette marketers to develop plans within 60 days to prevent teens from using their products. The FDA said it may require companies to revise how they market these products, stop distributing to retailers who sell to kids, and take flavored e-cigarette products off the market. The agency also sent 1,300 warning letters to retailers who illegally sold e-cigarettes to minors.
“The FDA put some more muscle behind its commitment to preventing teen tobacco use with the enforcement actions announced today,” said Ben Chandler, president and CEO of the Foundation for a Healthy Kentucky. “The latest versions of e-cigarettes or ‘mod pods’ have proven enormously attractive to teens and threaten to undermine all the progress we’ve made in reducing youth tobacco use. Given that most smoking still starts before age 18 and that teens who vape often turn into to adults who smoke, e-cigarettes also could reverse the decades-long decline in adult smoking. Kentucky cannot afford that – we can’t stomach another increase in death and disease caused by tobacco, and we can’t pay for the health care costs associated with them. The nation cannot afford these costs either. So, kudos to the FDA. We look forward to seeing innovative plans to curb teen vaping and applaud these truly historic enforcement actions.”