Ale-8-One invites fans to help preserve the future and beauty of the Red River Gorge with “It’s Our Bluegrass. Make It Last” campaign

Ale-8-One is proud of its Kentucky roots, including the refreshing ginger and citrus soda it’s been family-crafting for 92 years and the beautiful outdoor spaces in the Commonwealth. Among the company’s favorite natural locales is the Red River Gorge, a world-renowned haven for hikers, bikers, climbers and paddlers. For a number of years, Ale-8 has worked with environmental non-profits and 1% for the Planet. As part of its ongoing commitment, Ale-8 is launching a fan-engagement campaign called “It’s Our Bluegrass. Make It Last.” in support of the Kentucky outdoors and the Red River Gorge.

Fans can join Ale-8 in the effort in two ways. First, they can “purchase with a purpose” as Ale-8-One gives back 1% of longneck returnable glass bottle and tallboy can sales to help preserve beautiful areas in Kentucky like the Gorge. The 1% donation by Ale-8 includes Cherry Ale-8 16-ounce can sales, which have just become available in Winchester, Lexington, Frankfort and Morehead areas.

The second way fans can participate is by entering the Ale-8 video contest. To enter, fans are asked to share eight-second videos showcasing their favorite outdoor space in Kentucky using the hashtag #ItsOurBluegrass. The company will donate $8 to its local partners in the Gorge for each of the first 125 videos posted on Ale-8’s Facebook page. The contest will begin Sept. 16 and weekly winners will receive outdoor adventure prize packs.

“Among all of the beautiful places in Kentucky, we have a real passion for the Red River Gorge which is right in our backyard,” said Ale-8-One’s chief operating officer Ellen McGeeney. “We spend time there with our families and friends and are proud to support the preservation of the Gorge. We’re excited to have our fans join us in this campaign to help ensure that future generations will be able to enjoy its tall cliffs, winding rivers and scenic views.”

For more information about the contest, follow Ale-8 on Facebook or go to ale8giveaway.com.

About Ale-8-One:

Ale-8-One Bottling Company was founded in 1902 by G.L. Wainscott in Winchester, Kentucky, and remains the oldest, privately held bottler in the United States still owned and operated by the founding family. Ale-8-One soft drink has been bottled in green glass in Winchester since 1926. The only soft drink invented in Kentucky still in existence, Ale-8’s proprietary blend is flavored with real ginger and citrus, and contains less carbonation and fewer calories than conventional sodas. The company’s founder and inventor, G.L. Wainscott, developed the recipe, and to this day, his great-great nephew, Fielding Rogers, hand blends every batch of Ale-8. Ale-8 is widely available in Kentucky, available nationwide online, available in Kroger stores throughout the Southeast, and can be found at most Cracker Barrel, Fresh Market and Harris Teeter stores. For more information, visit ale8one.com and follow on InstagramFacebook andTwitter.

About 1% for the Planet:

1% for the Planet is a global organization that connects dollars and doers to address the most pressing issues facing our planet. They are a network of more than 1,200 member businesses, numerous individuals, and thousands of nonprofit partners in more than 40 countries. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, their members have given more than $150 million to environmental nonprofits. For more information about 1% for the Planet, please visit www.onepercentfortheplanet.org or follow on FacebookInstagramTwitterLinkedIn, and YouTube.

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