“Stay in the Game” media campaign to reduce underage drinking and drug use

Madison County Youth in Action is pleased to announce the kick-off of this year’s “Stay in the Game” media campaign to reduce underage drinking and drug use. The 2018 campaign coincides with graduation and summer break, a time when celebrations can turn dangerous for underage drinkers. Statistically, one-third of all alcohol-related traffic fatalities involving teens each year occur during the months of April, May and June. The “Stay in the Game” media campaign is a project designed to remind youth that alcohol is the leading cause of death in teens. It is based on the premise that treating athletes as heroes begins at a young age, peaks in adolescence and fades in adulthood.

Campaign posters feature student athletes from Madison Southern, Madison Central, and Berea Community High Schools who have been actively participating in drug and alcohol prevention programs and were identified as positive, drug-free role-models by their teachers and school administrators. The project also features Richmond and Berea Police Departments.

Photographers, Tim Webb and Bob McKinley, and graphic artist, Abbie Darst, contributed to the project. Each brightly-colored poster highlights a unique underage drinking prevention slogan. Messages are directed towards youth, parents and adults who purchase alcohol for youth.

Posters will be displayed at all county schools, Berea Community School, law enforcement agencies and local businesses. Any business that is interested in helping to promote underage drinking and drug prevention by displaying the posters may contact Jennifer Webb, Madison County Youth in Action Coordinator, at 859-302-4132 for copies. The Madison County Youth in Action Team also encourages individuals to share the photos via social media.

Funding for this campaign was provided by Madison County Agency for Substance Abuse Policy, a Youth Empowerment Systems grant and private donations. To view the photos, click on the link below or copy and paste to your web browser: https://www.dropbox.com/sh/7tmzcutgwqzqx03/AAD7k_I_7adXl_rDeQmViy7qa?dl=0

Madison County Youth in Action to Conduct Roll Call Briefings

Members of the Madison County Youth in Action team will take advantage of their day out of school tomorrow, May 22, 2018, to visit all Madison County law enforcement agencies in order to conduct “Roll Call Briefings”. The purpose of the event is to thank each agency for their efforts to prevent underage drinking and drug use. The group will let each agency know that their role in prevention is important to them and ask each and every officer to continue their good work. Students will voice their concern for the difficulties that the officers face by simply doing their jobs and they will offer encouragement. Each agency will be presented with a token of appreciation from the student volunteers.

The group will visit Berea Police Department at 1:00 p.m., Richmond Police Department at 2:00 p.m., Madison County Sheriff’s Office at 2:30 p.m., Eastern Kentucky University Police Department at 3:00 p.m. and the Kentucky State Police at 3:30 p.m.

For more information, please contact Jennifer L. Webb, coordinator, at 859.302.4132.

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